Inside the 20i Case Study
What began as a simple favour for a friend in 2012 evolved into a side project and, by 2015, a full-time digital business. Six years after launching his first website, Eric rebranded to One Eleven Web Design.
Today, One Eleven Web Design supports clients across a growing portfolio of websites. Using 20i’s Reseller Hosting, the agency can deploy and manage client websites on secure, reliable infrastructure.
From the start, One Eleven Web Design’s focus was on building clean, high-performing websites designed to help clients improve their visibility, build trust with their audience, and grow their businesses online.
As the business evolved, the agency moved beyond traditional project-based web design to a structured, systems-driven model focused on ADA compliance, local SEO, performance optimisation and long-term scalability.
The Problem
Scalability Without the Right Infrastructure
Before moving to 20i, Eric’s biggest challenges centered around maintaining consistent performance while scaling a growing portfolio of websites.
He needed a hosting environment that could support multiple clients without performance fluctuations or administrative friction.
One Eleven Web Design encountered several issues, including:
• Slow page speed: Websites experienced slower load times during peak traffic, with occasional downtime affecting reliability.
• Management tools: The existing platform lacked the tools needed to efficiently manage multiple client environments at scale.
• Poor support: Support response times were inconsistent, making it difficult to resolve issues quickly when clients needed answers.
• Platform limitations: Routine tasks such as migrations, SSL configuration, and DNS management were unnecessarily complex.
• Unresponsive control panel: The control panel was difficult to navigate, increasing the time required to complete everyday hosting tasks.
Eric described his breaking point:
“Hosting issues have a ripple effect. When performance fluctuates or administrative tools are inefficient, it directly impacts both my clients’ experience and internal operations.”
By summer 2025, the limitations of the existing hosting provider were difficult to justify. To continue growing, One Eleven Web Design needed a more capable hosting platform.
The Solution
Why One Eleven Web Design Chose 20i
Several factors made 20i the right hosting partner for One Eleven Web Design:
• Global network and CDN: 20i’s global server locations and integrated CDN allow websites to be deployed closer to client audiences, improving load times and overall performance.
• Flexible hosting environment: 20i Reseller Hosting supports multiple environments—from complex WordPress builds to simple static HTML sites—making it easy to manage a diverse portfolio within a single platform.
• My20i control panel: Designed with agencies in mind, the My20i control panel enables centralized management of websites, SSL certificates, DNS settings, and deployments.
• Scalable infrastructure: 20i’s autoscaling cloud infrastructure delivers consistent performance and reliability without adding operational friction as the business grows.
“Compared to other providers we evaluated, 20i offered the right balance of performance, flexibility, usability, and infrastructure control. It positioned itself not just as a hosting vendor, but as a long-term platform partner aligned with how we operate.”
The Process
Fast, Seamless Migrations
20i’s migration tools proved to be fast and efficient, significantly reducing the manual effort required to move both WordPress environments and static websites.
When migrating larger batches of websites, Eric worked directly with the 20i support team, whose quick response times helped ensure everything ran smoothly.
The 20i difference: With the 20i Migration Centre, migrations are handled automatically—eliminating the risk of data loss or downtime.
About One Eleven Web Design
One Eleven Web Design™ helps businesses build, manage, and grow professional websites through our Pipeline™ Framework—a continuous approach to creating websites that improve long after launch.
From website design and unlimited updates to local SEO, consent management, accessibility, and ongoing support, we help businesses stay current as technology, search engines, and customer expectations evolve.
Learn more about One Eleven Web Design:
• Pipeline™ Framework
• Why One Eleven
• Our process
• Website management
• Contact us
Ready to ride the wave?
Whether you’re launching a new website or looking for a better way to manage the one you already have, let’s talk about where your business is headed next.
The best websites are never finished.
They’re always catching the next wave.
