Every company has a beginning.
On January 11, 2012, One Eleven Web Design began with a single website for Century Christian School in Lodi, California. At the time, our founder, Eric Vaughn, wasn’t a web developer—he was a construction industry sales manager who simply wanted to help a friend solve a problem.
When the school couldn’t find someone willing to build and maintain their website at a reasonable cost, Eric decided to give it a try. With no formal web development experience, he taught himself HTML and CSS and built one of the area’s first responsive, mobile-friendly websites.
What started as one project quickly became another. Friends began referring friends, businesses started reaching out, and a side project slowly grew into something much bigger than anyone expected.
One person saw it before Eric did.
After that first website launched, Chris Finch, the school’s Vice Principal, kept asking, “So… what’s your company called?”
Eric insisted he wasn’t starting a business.
Chris simply smiled and said,
“You don’t know the plans that God has for you.”
Looking back, he was right.
We never wanted to be just another web design agency.
The business originally launched as Red Truck Studios, later becoming Red Truck Designs—a name inspired by Eric’s 1963 Volkswagen Crewcab and the first tagline, “Go out and surf the web.”
As more businesses came on board, something unexpected happened.
The websites didn’t stop needing attention after launch.
Clients needed updates. Search engines evolved. Content changed. New technologies appeared. Businesses grew.
While many agencies focused on finishing projects, we found ourselves helping clients long after their websites launched.
Without realizing it, we weren’t just building websites anymore.
We were professionally managing them.
That philosophy continues to shape everything we do today.
Why One Eleven?
On January 11, 2018—exactly six years after that first website launched—we rebranded as One Eleven Web Design.
The name represents more than the day the business began.
It’s also the day Eric met his wife, Tracy, on January 11, 1996.
For us, One Eleven has always represented new beginnings, bold decisions, and trusting that unexpected opportunities can lead somewhere remarkable.
It’s a reminder that some of the best journeys begin with a single step—and that the best businesses, like the best websites, are never truly finished.
A classic bus. A familiar philosophy.
One year after becoming One Eleven, Eric traveled to Huntington Beach to bring home a 1960 Volkswagen Panel Bus. What started as another vintage VW quickly became something much more.
The bus had already lived an incredible life. It worked in a commercial fleet in Tucson, Arizona, spent years cruising California’s coast with legendary surfboard designer Dale Walker, survived retirement as a children’s playhouse, and was eventually rescued and restored by California BusBoyz.
Then it found us.
We often joke that our original tagline was “Go out and surf the web…”—without realizing our future bus had already doing exactly that.
Today, the bus is still evolving. Every upgrade, every repair, and every mile reminds us that the best things aren’t finished when they’re built—they become better through care, craftsmanship, and continuous improvement.
That’s exactly how we think about websites.
The Pipeline™ Framework wasn’t inspired by the bus, but somehow they ended up telling the same story.
Read the full story of our 1960 VW Bus →
The Pipeline™ Framework
Over more than a decade of building, managing, and improving websites, we discovered that the best results don’t come from launch day—they come from what happens afterward.
That realization became the Pipeline™ Framework—our six-stage approach to building, maintaining, measuring, optimizing, protecting, and growing every website we manage.
It’s the process we’ve refined through hundreds of businesses, tens of thousands of updates, and millions of lines of code.
Looking ahead.
More than fourteen years after that first website launched, our mission remains remarkably simple: build websites that continue delivering value long after launch.
Technology will continue to evolve. Search engines will change. New accessibility standards, privacy requirements, and marketing tools will emerge. Businesses will grow, adapt, and head in new directions.
Our job is to make sure your website keeps pace.
Whether we’re launching your first website, managing the one you already have, or helping your business reach its next milestone, we’re committed to building lasting relationships—not just launching projects.
Because the best websites are never finished. They’re always catching the next wave.
Ready to ride the wave?
Whether you’re launching a new website or looking for a better way to manage the one you already have, let’s talk about where your business is headed next.
The best websites are never finished.
They’re always catching the next wave.
