5 fantastic ways to get Google reviews for your business.

90% of consumers read online reviews before visiting a business. That stat alone—sourced from Forbes—should be enough to make Google reviews a top priority for your business. The more 5-star feedback you can rack up, the more credible and visible you become. And while getting reviews might feel out of your hands, the truth is: you can influence them. You just need the right strategy. Here are five fantastic ways to generate more Google reviews and build a reputation that works for you 24/7.

1. Just ask—seriously

The simplest and most effective way to get a review? Ask for it.

At the end of a transaction or a successful project, let your customer know that you’d appreciate a review. Most happy customers are more than willing—they just need the nudge.

Try something like:
“If you’ve had a great experience, we’d love if you could leave us a Google review. It helps more than you know.”

Online-based? You can do the same via email—especially in a follow-up thank-you message or receipt email. Include the review link and make it easy to click and submit.

Pro tip: Shorten your Google review link using a URL shortener like Bitly, and track how often it's clicked.

2. Use social media wisely

Social media is a great place to casually remind your followers to leave reviews—without sounding desperate or repetitive. The key is moderation.

Post a review request every month or two, especially after launching a new product, finishing a busy season, or getting some fresh testimonials. You could even turn a recent 5-star review into a graphic and caption it with “Want to share your experience? We’d love to hear it!”

Just remember—this should feel like a reminder, not a push. Overdoing it might turn followers off.

3. Add CTAs where it counts

If you're already using calls to action (CTAs) in your marketing, sprinkle in one that encourages reviews. CTAs aren’t just for conversions—they’re prompts for action, and that includes customer feedback.

Here are smart places to ask: - In the footer of your email newsletters
- On thank-you pages after a purchase
- In your email signature
- On blog posts or resource pages for existing customers
- In printed materials like receipts, packaging, or appointment cards

Give customers the option to scan a QR code or click a button. The less friction, the more likely they are to follow through.

4. Respond to every review you get

If you want more reviews, show customers that you value the ones you already have. Respond to each one—good or bad.

Thank happy reviewers for their time and positivity. For negative ones, respond respectfully and offer a solution. This not only encourages new reviews but shows future prospects that you care and take feedback seriously.

Plus, responding boosts your local SEO. Google likes active business profiles, and engagement matters.

Bonus tip: Use a templated response framework to streamline your replies—personalized, but efficient.

5. Bring in the pros with reputation management

You’ve got a business to run—which means you might not have time to chase reviews or monitor your online presence constantly. That’s where reputation management experts come in.

Reputation management services can: - Help you aggregate reviews across platforms
- Send automated review requests via text or email
- Monitor and respond to reviews in real time
- Flag suspicious or fake feedback for removal
- Provide detailed reporting and insights

With the right tools, you can automate the request process while still making it feel personal—and gain peace of mind knowing your online reputation is being actively nurtured.

Conclusion

Google reviews are one of the most trusted forms of social proof—and they’re free. By asking directly, using your existing platforms, and providing easy ways for customers to share their experiences, you can quickly increase both the quantity and quality of your reviews.

It doesn’t take complicated software or aggressive tactics—just a thoughtful, consistent strategy. Make it a habit, build it into your process, and watch your digital credibility grow with every star.